Reign Over Las Vegas

Reign Total Body Fuel is an energy drink from Monster. It has natural caffeine, zero sugar, zero calories, and zero artificial flavors and colors.Working with Matt Gavin Enterprises, Ernest helped to create this large, buzzworthy launch event. Reign was launching their new flavor, Orange Dreamsicle and was entering the Las Vegas market and wanted to do it in a big way. What bigger way than to have the “Reign Army” march down the Las Vegas Strip? Hundreds of actors in “Reign Army” gear, led by fitness influencers Natalie Eva Marie (4.2M Instagram followers) , Thor from Game of Thrones (2.7M Instagram followers) and several other fitness influencers, marched from outside the Bellagio to a sampling event/photo opportunity where guests sampled the new flavor and got to take pictures with the influencers in an Orange Dreamsicle inspired activation.

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